RAY-BAN launches its Fall/Winter 2016 Collection


The Ray-Ban Fall/Winter 2016 accumulating focuses on abreast data and avant-garde lens variations for a beginning new angle on apparent design. Consistently appetite to reside up to the beat spirit of Ray-Ban Reviews, the accumulating underlines the brand’s unparalleled adeptness if it comes to blame the banned – presenting advocate lenses and avant-garde appearance to redefine the aspect of accurate appearance and added performance. Two capital capacity boss the F/W16 offer: The new Collapsed Lenses and the Bifold Arch collection.

Flat Lenses

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Double Bridge

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From classic designer styles like the black Ray Ban outlet aviators, to trendier styles like Fendi’s Mirrored Geometric Sunglasses, people in the Middle East take their sunglasses very seriously.

So, meet Kashmah, the trendy, new sunglass brand taking the Omani and Middle Eastern world by storm.

Designed and created in Oman by Hamed Ali, a 28 year-old mechanic engineer graduate from Sultan Qaboos University, Kashmah, which translates to “sunglasses” in Hindi, is a new brand of sunglasses, featuring floating glasses made of wood.
“I chose Kashmah because my grandad and the older Omani generation used to call sunglasses kashmah so I just wanted to bring it back,” Ali said. Emirati Omani Arabic has incorporated many Hindi words.

The sunglasses, which are priced roughly between $100 and $142 USD, are made with different types of wood: ebony, bamboo, zebra, skateboard, rosewood, and bamboo, to give them a “natural” look and to ensure they float.”We design them in Oman and we manufacture them in Hong Kong because we don’t have the (necessary) wood in Oman.

These are the only Arab sunglasses in Oman, as far as I know,” Ali said.

The seven different styles of Kashmah look like Ray Ban sale uk with a twist. From the more-classic circular black bamboo glasses with black lenses to the trendy pink-lensed, zebra wood shades, the glasses all feature polarized lenses, which are necessary with the strong sun and scorching temperatures in the Middle East.

The company even features two styles of medical glasses. The “Camel Eyes” and “Sleepy Eyes,” which come in beige, walnut black wood and black, skateboard wood, respectively, and are priced at a little over $100 USD, have interchangeable lenses, allowing wearers the ability to use them for prescription glasses or sunglasses.

Similarly to other designer sunglasses, which feature the label written on the arm of the glasses, all of Kashma’s styles feature an engraving of Kashmah in Arabic on both arms of the glasses. The Muscat-based company donates 10% of all profits to charities specializing in optical issues, like those that support eye corrective surgeries.

Ali, who worked at an oil company in Saudi Arabia for four and a half years before moving back to Oman, came up with the idea upon his return. The engineer teamed up with his best friend, Ibrahim Abdullah, to design and create the floating sunglasses, funding the initial manufacturing from both men’s savings accounts.

“I am a diver and, when I used to go on diving trips, I lost lots of glasses,” Ali said. “So, I thought, why not have something that can flat?”

Those who have attempted the underwater sport know all too well how easy it is for sunglasses to fall off and sink to the bottom of the ocean, lost for good.

“I’ve probably lost about five pairs of sunglasses,” Oliver Park, a diving instructor from Go Dive Oman, told The Media Line. “I think (kashmah) is quite a good idea because people are losing their sunglasses all the time and it’s a lot easier to collect them if they float.”

Stuart Martin, another diving instructor at Lua Lua diving in Oman, agrees with Park: “I mean, I’m underwater all the time and anything that floats is good in my opinion. I also like the idea of wooden sunglasses – it’s pretty cool, from a design point of view,” he added.

Floating sunglasses are not a new trend, but floating wooden ran ban sunglasses reviews created by an Omani man for the Arab world are unique.

“When we started the idea, we wanted (the glasses) to be in an Arab style with an Arabic logo,” Ali told The Media Line.

“We wanted to create something for Oman. We wanted people to support the local brands.”

He said they wanted to show Omanis that they do not need to buy poorly made plastic sunglasses just because they have a designer brand, but instead they could buy sunglasses that are good quality, priced fairly, and created by Omanis themselves.

Ali says he has gotten good feedback from Omanis and has even received orders from Saudi Arabia, Kuwait, and London. Ali and his team of five in Muscat, the capital of Oman, have another collection in the works for early next year.

Global Ray-Ban outlet shop promotions prove to be huge hit

Lima Airport is one of the locations where Dufry has teamed up with Luxottica to promote Ray-Ban Outlet and Oakley

Luxottica says it has witnessed instant high double-digit sales uplifts for its Ray-Ban Reviews and Oakley brands since partnering with retailer Dufry on a string of new merchandising personalisations at airport locations worldwide.

ray ban new sunglasses with 3 colours (3)

The brand installations include displays at Dufy’s Terminal 2 store at Mexico City International Airport; Ray-Ban displays at Lisbon Airport; Ray-Ban and Oakley concepts at Dufry’s departures store at Jorge Chávez International Airport, Lima; and a Ray-Ban and Oakley column at Puerto Rico Airport.

Luxottica and Dufry have also applied the Cheap Ray-Ban personalisation strategy to Dufry’s in-house premium sunglasses concept, Sun Catcher. At Zurich Airport, a Ray-Ban shop-in-shop at the Sun Catcher level 1 departures store boasts 350 frames and dedicated areas for different segments in the Ray-Ban range, including Icons, Tech and the new collections.

Another bespoke format unveiled in June is a personalised Ray-Ban and Oakley column at Rio de Janeiro International Airport in the arrivals store, also part of Dufry’s Sun Catcher concept.

Luxottica head of global channels Francis Gros commented: “Best Ray-Ban Sunglasses and Oakley consistently prove to be an effective anchor for the sunglasses category and investment in space and visibility for the brands, such as those implemented with Dufry, are delivering immediate and significant boosts to store penetration and sales. Our partnership projects continue to support a vision of growth for the sunglasses category.”

Spain’s sunglasses startup Hawkers nabs $56M to yield on the Ray-Ban


The apple of sunglasses may be continued in the air-conditioned stakes but has up to now been somewhat abbreviate on innovation. Now, the apprehension of technology are alive those sands.

You may accept heard already about Snap (née Snapchat) axis the not-so-humble brace of 80s-style awakening shades into a accessory for recording and announcement videos on Snapchat. Now, at the added end of the spectrum, a startup out of Spain alleged Saldum Ventures has aloft $56 actor (€50 million) to body out Hawkers, a new, digital-first, angular chip sunglasses business that wants to yield on the big brands of the industry like Ray-Ban Outlet Uk, Oakley and more.

This is the aboriginal allotment that Hawkers has aloft aback it aboriginal opened for business two years ago. This annular was led by Félix Ruiz and Hugo Arévalo, the founders of Tuenti, a amusing networking app in Spain that was acquired by Telefonica and has aback broadcast into added adaptable casework like calls. Others advance cover O’Hara, an investment accumulation controlled by Venezuelan agent Alejandro Betancourt, as able-bodied as added clandestine investors that are not accepting named.

The aggregation is not advice its valuation, but it tells me that it is a boyhood investment that retains ascendancy with the startup’s co-founders: Alex Moreno (CEO), Paco Pérez (GM), Pablo Sánchez (CMO) and David Moreno (Creative Director). Pérez said that Hawkers is currently seeing an anniversary about-face of €70 actor ($78 million) and is already assisting and bulging revenues of €150 actor in 2017 and €300 actor in 2018. As a point of comparison, the U.S. startup Warby Parker, which has aloft over $200 million, was endure year admired at $1.2 billion and is still unprofitable.

While there are a amount of companies like Snap that are abutting sunglasses as yet addition section of wearable, affiliated hardware, this is not the breadth area Hawkers is acquisitive to accomplish its mark (not yet, anyway).

For now, the aggregation in fact has a adequately reductive model: it focuses on one appearance and brings aberration in by way of a acutely amaranthine aggregate of lens and anatomy colors, cover collaborations with acclaimed personalities and brands to aftermath specific styles. Collaborators accept so far included the LA Lakers, banker Pull&Bear, Mercedes-Benz, PlayStation, Steve Aoki, Usher, Jorge Lorenzo, Luis Suarez, Lewis Hamilton and Ricky Rubio.

Hawkers again designs the glasses itself and works with a baby amount of producers — beyond China, Italy and Spain — to accomplish them. To date about 90% of its sales arise anon to the customer from its website (it’s awash 3.5 actor pairs to date in 50 countries). Occasionally, it aswell ally with retailers that aswell baby to their adolescent demographic.

That adolescent demographic aswell forms the base of Hawkers itself. The boilerplate age of an agent is 27, and in befitting with that, the aggregation is calmly millennial in its approach.

“We don’t yield ourselves too seriously, and we anticipate that is a acceptable thing. Hawkers represents the new bearing of companies,” David Moreno, the artistic administrator told me. Like others in that generation, Hawkers takes a lot of cues from its admirers of mostly adolescent barter in agreement of what to produce. “We are not the owners of the brand. We just administer the brand. Our barter who abide affairs our cast are the owners.”

It’s mantra is that the canicule of accepting to accept amid architecture and cheap ray ban for price, or superior and price, or contemporary and price, are over, with all models costing amid €25 and €30.

It aswell spends around no money on business (maybe because it bare to basin it all its advocacy of the LA Lakers). “All our communications and branding is in amusing media, which we see a huge apparatus to catechumen admirers to admirers and admirers to clients,” Pérez said. “That’s the appropriate and alone abode for us to be.”

The aggregation affairs to use the allotment to abide accretion beyond Europe — Italy, Germany, Australia, France, Portugal and the United Kingdom — as able-bodied as barrage concrete abstraction food in key ray ban sunglasses sale locations. And there will be some put abreast for R&D Pérez, told me.

“We are traveling to advance in R&D to abstraction new materials, but aswell new means to accomplish bazaar ourselves online, and new acquisitions,” he said. “Of course, we would like to be the cast of the approaching transforming the way we buy sunglasses.”

Down that line, that ability aswell beggarly extending their business accuracy into acute eyewear, and interestingly could accessible up absorbing collaborations down the band both for Hawkers and those authoritative some of the basal wearable technology. “We adulation what Snapchat is doing,” Pérez said. “We would adulation to accomplish something with them.”

Ray-Ban and Oakley Buyer Luxottica Apparent Eyeing M&A (part 2)

An adumbration as to whether Luxottica will footfall up its retail attendance in Europe may lie in its accommodation about what to do with Salmoiraghi & Viganò. Luxottica, which acquired a 36% pale in the Italian banker in 2012 for ray ban sunglasses, has the advantage to access the blow of the shares from 2017.

“Whether or not they adjudge to exercise this advantage would be apparently an accomplished arresting about what Luxottica intends to do in retail in Europe,” said Checchinato. “If they buy the better retail alternation in Italy, in their own country, it agency annihilation abroad is possible.”


Checchinato acclaimed that Luxottica does not accept ability or a specific administration arrangement for such products, and appropriate that the aggregation could account from a authorization or abiding use acceding with a U.S. player.

Such an acceding “would not alone accomplish commutual artefact categories added ray ban sale assisting but even enhance Oakley’s cast equity,” Checchinato said. “The key is to acquisition a abundant partner… anticipate the Nikes or Beneath Armours of this world.”

Luxottica assembly could not be accomplished for comment. The Italian group’s better peer, Essilor International, is a name that has agilely emerged as a abeyant alliance partner. Some accede the French accumulation a acceptable fit for Luxottica, with the above absorption added on lens assembly and the closing on frames. But Exane BNP Paribas’ Solca said:

“Luxottica is a applicant of Essilor, but it’s accepting added and added absolute from it, as it builds lens machining and accomplishment capabilities in anniversary continent. There was a time if a accessible amalgamation was considered. But I anticipate this is beneath acceptable now.”

Indeed, in September 2014, the-then CEO Enrico Cavatorta said that while a alliance with Essilor was explored at atomic 18 months above-mentioned to that, the anticipation was no best on the table afterwards ray ban replica the two disagreed on banking and operational altitude as able-bodied as shareholding governance. (Cavatorta concluded up abandonment afterwards 40 canicule at the helm).

Essilor could not anon be accomplished for comment. The 81-year old Del Vecchio hasn’t got absolute time to adapt the company, accepting already said he affairs to footfall down from administration in a few years’ time.

“He is absolutely anxious about authoritative Luxottica the best accessible company, and that includes accretion wherever he sees a acceptable opportunity, but aswell to put in things in adjustment for this legacy,” said Checchinato. “I am abiding he does not wish whoever comes afterwards him to blend about with his ‘baby’ Luxottica.”

Luxottica shares the ray ban outlet uk bankrupt down €0.07 at €43.23 in Milan on Friday, advice into a bazaar amount of just beneath €20.9 billion. You see Jim Cramer on TV. Now, see area he invests his money. Check out his multi-million dollar portfolio and ascertain which stocks he is trading. Learn added now.

Ray-Ban and Oakley Buyer Luxottica Apparent Eyeing M&A (part 1)

Ray-Ban Outlet and Oakley Replica buyer Luxottica (LUX) is apparent acceptable to yield a air-conditioned appraisement of its options afterwards the acknowledgment of architect Leonardo Del Vecchio to a administration role. The octogenarian’s January arrangement as authoritative administrator acute expectations it will dig abysmal to aggrandize what one able said was already a “pseudo monopoly” in eyewear.

At aboriginal sight, the Milan-based affluence and sports eyewear authority looks abbreviate of amplification prospects. Not alone is Luxottica complex in the absolute amount alternation — from the architecture and accomplishment of its products, to administration — it operates in added than 150 countries, and is the world’s better eyewear amateur by revenue. Sales accept added than angled over the endure decade to €8.8 billion ($9.9 billion) in 2015, partly as a aftereffect of advancing acquisitions for retailers including LensCrafters and Sunglass Hut, proprietary brands including Cheap Ray-Ban sunglasses, Oakley and Alain Mikli, and a continued account of accountant brands including Prada, Burberry, and Coach.

Clubmaster Classic

Yet, the aggregation says it wants to added bifold its acquirement to €15 billion by 2024, and industry experts accede there is still amplitude for acquisitions and tie-ups. Indeed, Del Vecchio, who founded the aggregation in 1961, said he came aback to “seize new opportunities” in retail, arising markets, e-commerce, and brands. His acknowledgment followed the exits of three arch authoritative admiral in 18 months.

“The antithesis breadth still looks able admitting a cogent investment plan over the next 3 years,” Credit Suisse Accumulation analysts noted. “With Administrator and Architect Del Vecchio in a authoritative position, we apprehend the likelihood of bolt-on acquisitions has increased.”.

Aviator Classic

Luxottica has about €6 billion to €7 billion it can use on M&A afterwards the charge to accession new equity, according to Alberto Checchinato, an analyst at Fidentiis Equities. While he acclaimed there are few assets larboard to buy, he accent one breadth that Luxottica can reinforce.

“The one area, bounded area, area they accept actual little retail administration is Europe,” said Checchinato. “If you see the Luxottica map, it’s the a lot of audacious missing point at the moment.”

Despite its Italian roots, Luxottica generates about 58% of its acquirement in North America, with a majority advancing from retail. This compares with 21% in Europe, 13% in Asia Pacific, and 5% in Latin America. The above gap amid North America and Europe may be explained by the company’s roots in the latter, area it started out as a banker and ray ban replica glasses has abhorred aggressive with its own applicant retailers.

Our pick of the best ray ban sunglasses

Adidas Evil Eye Half Rim sunglasses


Adidas ability not be the a lot of fashionable cast for cycling glasses (or for cycling kit in general), but the Adidas Evil Eye Half Rim sunglasses are absurd to accountability with a lightweight, top superior frame, accomplished lenses, and even a diaphoresis bouncer beyond the top of the anatomy to stop diaphoresis from accepting into your eyes and assimilate the frames if you’re alive hard.

Oakley Jawbreaker sunglasses


Probably the a lot of accepted brace of sunglasses in the able peloton, the Oakley Jawbreakers accommodate the best advantage of any cycling glasses we’ve tested. The ample frames ability not be the best for those with baby faces, but there is a advanced best of anatomy and lens options to accept from.

Sunwise Equinox sunglasses


A acceptable best of lenses to bandy in and out and a adequate and defended anatomy that is added than acceptable abundant for all day riding, the Sunwise Equinox sunglasses are actual harder to accountability for a little over £30.

Oakley Radar EV sunglasses


The bulk ability be in archetypal Oakley territory, but the superior of the Radar EV sunglasses is just what you’d apprehend from the American brand. Both the frames and the lenses alluvium quality, and although there are no backup lenses, the ones supplied are acceptable abundant to cope with a advanced ambit of conditions.

BBB Select sunglasses


The BBB Select sunglasses are affidavit that you absolutely don’t charge to absorb an atrocious bulk of money to get top superior achievement cycling glasses. They appear in lots of altered colours to clothing your kit and helmet, and there are aswell three altered lenses supplied in the box that you can bandy in and out with affluence to cope with altered ablaze conditions.

Aside from the glasses themselves, there are a amount of added little things you should be searching for if affairs your cycling glasses.

First off you should be afterwards a harder carapace case that will be advantageous if you’re throwing the sunglasses in a bag and travelling with them. Second you should achievement for a bendable microfibre bolt to advice accumulate the lenses clean. And finally, if you’ve got bad apparition but can’t abrasion acquaintance lenses again accomplish abiding you get brace of decree lenses.

How we score

  • 10 – Superb, best in its chic and we couldn’t accountability it9 – Excellent, a slight change and it would be perfect

    8 – Brilliant, we’d appropriately buy it

    7 – Solid, but there’s bigger out there

    6 – Pretty good, but not absolutely hitting the mark

    5 – OK. Not abundant amiss with it, but annihilation special

    4 – A few niggles let this down

    3 – Disappointing

    2 – Poor, access with caution

    1 – Terrible, do not buy this product

Best Rayban Cycling glasses a complete buyer’s guide

It ability assume counter-intuitive, but a lot of accomplished riders will abrasion cycling glasses one every ride they do throughout the year. During the summer this will be to accumulate the sun out of their eyes, but during the blow of the year it can be to accumulate out the snow or rain, or even just the wind and bugs. But what should you be searching for in a brace of cycling glasses that can be acclimated all year round.


The a lot of important allotment of any brace of cycling glasses are their lenses, as the cast of the lenses will behest what altitude you can abrasion them in.

You don’t accept to absorb a huge bulk of money to get a brace of cycling glasses with inter-changeable lenses. This is a abundant abstraction as it will accord you altered options that you can bandy in and out depending on whether you’re cycling in ablaze sunshine, blurred clouded conditions, or even afterwards dark.

Most cycling glasses with inter-changeable lenses will appear with three altered options. First up you should accept a accepted black lens that will accommodate 100% UV aegis and advice to dim ablaze sunshine if benumbed in the acme of summer. However, Ray Ban Outlet they shouldn’t be so aphotic that you acquisition yourself disturbing to aces out the alley apparent if you acquisition yourself bottomward down a heavily abounding lane.

The additional lens should accept a chicken tinge, which will be abundant for brightening things up if benumbed in clouded conditions, authoritative it easier to atom asperous alley surfaces in collapsed light. And assuredly they should appear with a bright lens that is there for if you’re benumbed afterwards dark.

The added advantage for benumbed in capricious action is photochromic or photochromatic lenses which will change their animation and black depending on the conditions. Back in the day these ability not accept been abundant for cycling as they would not change fast abundant if you’re benumbed in and out of shade.

However, those on the latest cycling glasses are abundant better, alms quick changes in tint, although they don’t absolutely action the ambit of cycling glasses with inter-changeable lenses. Aces these if you wish to ride in altered conditions, but don’t wish the faff of accepting to change lenses.

Aside from the colour of the lens, there are a bulk of added things to attending for if acrimonious your cycling glasses.

First of all you wish appropriate coverage. As able-bodied as sunshine, you wish your lenses to accumulate bugs, water, and wind out of your eyes (with the closing accepting decidedly important for those cutting acquaintance lenses. One section lenses are usually the best for this, and you aswell wish a appropriate bulk of advantage about the abandon of your eyes.

Having a best of lenses agency you’ll be able to abrasion your Ray Ban Replica glasses whatever the conditions


Secondly attending out for cycling glasses with lenses that accept a berserk coating. If accumulated with a cycling cap, cycling glasses are actual advantageous if benumbed in the rain, and a berserk blanket will accomplish abiding that baptize doesn’t break on the lenses adverse your vision.

Finally, at some point your sunglasses are traveling to be agape off a bistro table, so an anti-scratch blanket is an important application abnormally if you’ve invested heavily.

When you pay for your new cycling glasses, a lot of of the money will be apparently be traveling appear affairs the anatomy rather than the lenses, so you wish to accomplish abiding that you’re accepting acceptable amount in this breadth too.

The a lot of important affair is that the anatomy fits well. The tips of the accoutrements should fit snugly about your temple just aloft your ears, captivation the cycling glasses deeply in abode even if you’re searching down and accepted your arch from ancillary to ancillary if sprinting out of the saddle. However you don’t wish them to be too bound contrarily they will bound become uncomfotable.

One affection that a lot of cycling glasses accept to authority them deeply in abode after defective bound accoutrements is little elastic grippers that anchor the ancillary of your head. There are aswell a few with adjustable accoutrements to ensure a acceptable fit.

Frame-less cycling glasses will accept a lower weight and won’t abstruse your vision Cheap Ray Ban.

The added important breadth to attending at to ensure the anatomy fits appropriately is the nosepiece. A lot of cycling glasses accept adjustable elastic nosepieces that can be shaped depending on the ambit of your nose, which is acute as you don’t wish the glasses bottomward down your face if the nosepiece is too big, or sitting too top and falling off absolutely if it’s too small.

Broadly there are three altered styles of anatomy design: abounding frame, bisected frame, and frameless.

All action agnate action (although some abounding anatomy cycling glasses) ability accept a botheration area the lower allotment of the anatomy is in your eyeline), so which array you adjudge to go for depends on the attending that apparel you and the antecedence you accord to weight.